The Complete Guide to Blogging: Part 5

One of the last things that you have to do in order to set up a successful blog is to engage SEO Traffic. It’s one of the most important things to be doing in this era, so that you’re guaranteed visits, impressions and views on your blog.

What the heck is SEO?
SEO stands for Search Engine Optimisation.
What is SEO Traffic?
As an overview: search engines such as Google, Bing, YouTube, Yahoo and the likes are being analysed to determine what the population is searching for, and how they’re searching for it.
To break it down we’re going to use Google as our example, because over 80% of the world’s population use it as their preferred search engine.

So, you search for something on Google: earphones, hit enter…
And here loads over 25 million results on 15+ pages. The first thing that comes up on your results page is approximately 3 horizontal ads and 5 vertical ads off to the right of the page (all of which are paid for by their company, disregard them).
After this comes the actual result list.
Over 94% of people that use Google only use the first page of results before changing/refining their search to come up with what they’re looking for… Most of these people (about 63%) also only choose one of the top three result options.
From this data gained, it is clear why you must enhance/optimise your website for search engines (or doing SEO). if your page is one of the top on the list, your ideal visitors are most likely going to click on, and visit your page to find the specific information that they’re looking for, (these are whom are the most likely to convert into customers, subscribers etc.)
It’s now simple and easy enough to say that from learning these few facts – if your website doesn’t feature in the top 3, or even on the first page, then it’s safe to say that it basically doesn’t exist

Okay, now, SEO.
This is basically a ranking of yours and everyone else’s (that write about the same topic as you) pages, putting you in order from most- to least-relevant.

The beginning of SEO is:
Page rank – this determined by your site’s relevance on the number and quality of key words and backlinks to it from other websites
Keywords – let google see your website and recognise that it’s a thing
Backlinks – (most important) let google trust that your website is legitimate and increase the relevance of your site

From here, the two aspects to how search engines find and rank your page (keywords and backlinks) have two corresponding components to SEO:
– On-site component: this is where you ensure that your site is full of keywords that are relevant to what you’re site’s about. (e.g. you’re selling earphones so you want to have relevant words like earphones, music, YouTube, iTunes, electronics… things like that)
– Off-Site component: this is where you work to create backlinks to your website that originate from other sources. Links to your site can be created using articles, social media, blog posts, discussion boards etc.)
The more influential or legitimate the website is that links back to you, the more effect the backlink from the site will have on your search result ranking. Your ultimate goal would be to create relationships that backlink each other’s sites, to increase the number that you have, which in turn increases your relativity.

Always remember that SEO takes time, so the sooner you start, the sooner you move up the results ladder, the sooner you start getting more traffic.

 

For any more info (because this is a super hard topic to understand!) send us an email or comment below and we’ll get in touch!

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