The Complete Guide to Blogging: Part 5

One of the last things that you have to do in order to set up a successful blog is to engage SEO Traffic. It’s one of the most important things to be doing in this era, so that you’re guaranteed visits, impressions and views on your blog.

What the heck is SEO?
SEO stands for Search Engine Optimisation.
What is SEO Traffic?
As an overview: search engines such as Google, Bing, YouTube, Yahoo and the likes are being analysed to determine what the population is searching for, and how they’re searching for it.
To break it down we’re going to use Google as our example, because over 80% of the world’s population use it as their preferred search engine.

So, you search for something on Google: earphones, hit enter…
And here loads over 25 million results on 15+ pages. The first thing that comes up on your results page is approximately 3 horizontal ads and 5 vertical ads off to the right of the page (all of which are paid for by their company, disregard them).
After this comes the actual result list.
Over 94% of people that use Google only use the first page of results before changing/refining their search to come up with what they’re looking for… Most of these people (about 63%) also only choose one of the top three result options.
From this data gained, it is clear why you must enhance/optimise your website for search engines (or doing SEO). if your page is one of the top on the list, your ideal visitors are most likely going to click on, and visit your page to find the specific information that they’re looking for, (these are whom are the most likely to convert into customers, subscribers etc.)
It’s now simple and easy enough to say that from learning these few facts – if your website doesn’t feature in the top 3, or even on the first page, then it’s safe to say that it basically doesn’t exist

Okay, now, SEO.
This is basically a ranking of yours and everyone else’s (that write about the same topic as you) pages, putting you in order from most- to least-relevant.

The beginning of SEO is:
Page rank – this determined by your site’s relevance on the number and quality of key words and backlinks to it from other websites
Keywords – let google see your website and recognise that it’s a thing
Backlinks – (most important) let google trust that your website is legitimate and increase the relevance of your site

From here, the two aspects to how search engines find and rank your page (keywords and backlinks) have two corresponding components to SEO:
– On-site component: this is where you ensure that your site is full of keywords that are relevant to what you’re site’s about. (e.g. you’re selling earphones so you want to have relevant words like earphones, music, YouTube, iTunes, electronics… things like that)
– Off-Site component: this is where you work to create backlinks to your website that originate from other sources. Links to your site can be created using articles, social media, blog posts, discussion boards etc.)
The more influential or legitimate the website is that links back to you, the more effect the backlink from the site will have on your search result ranking. Your ultimate goal would be to create relationships that backlink each other’s sites, to increase the number that you have, which in turn increases your relativity.

Always remember that SEO takes time, so the sooner you start, the sooner you move up the results ladder, the sooner you start getting more traffic.

 

For any more info (because this is a super hard topic to understand!) send us an email or comment below and we’ll get in touch!

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Are You Throwing Away Your Money?

It’s about time we touched on the subject of your unnecessary spending habits… and how you can reduce them. There are so many things these days that require us to pay an arm and a leg for just to get the service, product or the apparel, but have you thought about an alternative?

Let’s put it this way – how much do you pay to run your cell phone: $50, $100 a month, more? Do you have Wi-Fi access most of the time? I want you to ask yourself why – why do you pay that much for a few extra gig of internet, or just to have the latest iPhone for example… I understand if it’s because you don’t have access to Wi-Fi at home or work, but if you do, why are you paying so much for a service that you’re only really using for social media when you’re out and about?

Breakdown:
Smartphone: $100 per/m – $1200 per/y
Why not go on a smaller $40 plan, that way you’re saving $720 that can go towards so many other things!

What about the dreaded Netflix; do you have a subscription to watch every season of Orange Is The New Black or Arrow of whatever’s hooked you in? Or Spotify Premium, to get rid of those ads and be able to choose and play music wherever you like without internet? Or Foxtel/Pay TV – just to get the sports channel?
It’s time that you looked at what you’re paying for, just to get something that you can have now, rather than if you’re patient enough to wait for it, or source it from somewhere else for free.
Although you want to watch your show right here, right now, because you can’t possibly wait another week – why not set yourself a goal to achieve something, whether it be to accept another portfolio at work, go for a walk every night, or simply just putting away every $5 note that you have just to save money… Once you’ve achieved that goal, you can reward yourself by purchasin the whole season on DVD – then you can watch it whenever you want, or support the artist by buying their music, rather than paying to stream it. As for Foxtel – You can always use your home internet to YouTube, or LiveStream the sports that you want to see, there’s always these sorts of things available.

Breakdown: (varies over the world, Australian costs, minimum plan costs)
Netflix: $9.99 per/m – $119.99 per/y
Spotify: $11.99 per/m – $143.88 per/y
Foxtel: $39 per/m +$100 installation – $486 per/y +$100 installation (first month)… AND this price is for a special that’s on at the moment in Aus.

We’ve also thought about how much you spend on getting your hair or nails done, and how often you get them done. If you’re one to change hair colours ever month or two, ask yourself why? Not only are you damaging your hair (no matter how many treatments you use), but you’re also damaging your bank account. The same goes for those shellac nails girls – I know it feels and sounds so satisfying to tap on your phone screen and hear ‘that sound’ but again, the damage is huge!

Breakdown: This is extremely hard to price, especially haircuts, as they vary from salon to salon, let alone country to country… A (very) general breakdown has been done (Australian $$)
Haircut:                Women: $50+ per/cut OR $120+ for a colour etc.
Men: Around $20 per/cut
Depending on how often you get your hair done will obviously determine how much you’ll pay p/y.
Manicure/pedicure: $25+ per/treatment – x6 times a year – $150

All of those little things add up, you have to learn to make them a less-frequent thing to do, make these sorts of things a reward for the goals that you set for yourself, not just something that you have for your entertainment, or that you do monthly just because you can.